Brazilian Technology Gains Global Recognition in Brain Science Advancement
brain4care was prominently featured in the article “The Brain Economy: The New New Thing,” published by the international magazine The Innovator in early August, authored by journalist Jennifer L. Schenker. The article positions the company as a leading player in the global landscape of brain health innovation, highlighting the role of CEO Plinio Targa and the company’s impact as a technological pioneer.
According to the article, “one of the greatest challenges for the advancement of the brain economy, especially in the context of AI and health innovation, is the lack of reliable and objective data about the brain itself,” as stated by Plinio Targa. In his interview, he points out that to this day, the brain remains the least monitored vital organ, which limits preventative action and informed decision-making in both public and private healthcare.
Innovative Contribution
brain4care’s key contribution is precisely in filling this gap. Its technology allows for noninvasive, real-time monitoring of intracranial dynamics, enabling access to a vital physiological parameter that was previously unattainable. This paves the way for transformative changes in public health policies, prevention, and management of neurological diseases. “Our goal is not to replace traditional methods but to make visible what was previously hidden: early physiological signs that precede neurological decline,” Targa affirms in the article.
Besides referencing brain4care, the article explores other relevant and current topics on the so-called “brain economy.” It discusses technological and scientific advances in neuroscience, the impact of artificial intelligence on cognitive skills, the importance of early intervention and preventive strategies for brain health, and the role of companies, research centers, and global initiatives developing new methods for monitoring, diagnosis, and treatment. The article also addresses the challenges of inclusion, access, and equity in brain health on a global scale, always emphasizing the role of innovation.
brain4care’s presence in The Innovator article—being recognized by the World Economic Forum as a Technology Pioneer for 2025—reinforces the company’s commitment to leading real advancements, revolutionizing brain science, and promoting health on a global scale. With more than 110 scientific publications and regulatory approval from both the FDA (USA) and ANVISA (Brazil), brain4care’s technology offers concrete possibilities for expanding access to neurological care in remote or under-resourced regions—a unique value recognized in the article.
About the Magazine and the Journalist
The Innovator is a Paris-based digital media magazine designed to help large companies understand the technologies transforming their businesses, connect them with leading startups, and highlight effective strategies for dealing with the cultural changes demanded by digital transformation. Its content is fully independent and subscriber-funded.
Its Editor-in-Chief, Jennifer L. Schenker, who authored the mentioned article, is an award-winning journalist specializing in global technology since 1985, having worked at outlets such as the Wall Street Journal Europe, Time Magazine, and International Herald Tribune. Internationally recognized, Jennifer is listed among Europe’s most inspiring women in technology and is a reference in covering digital transformation and innovation.
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